WhatTheyThink Printing News is the most respected resource for the commercial printing and visual arts industry. Published since 1928, it is focused on increasing production and sales while improving the efficiency of print shops. Topics covered in the print shop magazine include management, wide-format printers, publishing, outdoor advertising, and more. Each issue is written by a leading expert in the field. Here’s what you should know to be a part of the growing industry.
IDC Market Note
IDC’s latest Market Note on the printing industry focuses on the global distributed workforce and features Ricoh as a Leader. The company is recognized for offering a wide range of products and services, a consistent global service delivery model, and a proven track record of supporting distributed workforce needs. If speed, efficiency, and cost constraints are important factors for public safety agencies, MSAB is a good choice.
A few years ago, IDC projected that there would be 17 million printing units by 2020. This number has since decreased because businesses will be running fewer printing units and pumping out less paper. The market for printing equipment is expected to fall by 18% in 2020, but rebound 9% in 2021. While this forecast is not encouraging for printing vendors, it is still essential for essential businesses and industries to maintain the ability to print, scan, and copy.
Gannett’s print frequency review
Gannett’s review of print frequency will result in more than 130 of its 200 dailies delivering their newspapers six days a week. The company will maintain seven-day editions of some of its papers, like the Plain Dealer in Cleveland, but will reduce its print delivery to three days a week elsewhere. In addition, some newspapers, like those in Florida and Arizona, will continue to print seven-day editions. The reason behind this move is that older readers are less likely to switch to digital access.
In addition to reducing print frequency, Gannett is cutting back on its advertising. Advertising revenue continues to decline and digital subscriptions are rising fast. Gannett is working to maximize volume growth in digital subscriptions to offset the revenue lost from reducing print frequency. While Gannett is committed to keeping the newspapers in print, a recent reader survey showed that readers don’t want to read a lecture or article with an opinion. Furthermore, it’s not clear how readers can differentiate opinion pieces from straight news.
USA Today’s e-editions
USA Today and several regional publications will no longer publish print editions on Saturday. Instead, Gannett is promoting an e-replica edition that duplicates the print product. The digital edition can be updated throughout the day and even late into the night with late-breaking news and sports scores. Gannett has decided to take advantage of the national/regional product mix. Now, subscribers to USA Today digital can access regional e-editions as well as any of the more than 200 publications within its network.
Gannett’s six-day print delivery plan
The future of home delivery for newspapers is bleak. Gannett plans to discontinue Saturday home delivery for its largest newspapers starting in August 2022. The change will affect more than 130 newspapers. Those newspapers include The Tennessean, a Nashville-based newspaper that will continue to print seven days a week. In addition to its weekly print edition, the new website will offer local news, ads, puzzles, and comics. Subscribers to The Tennessean will also have access to Gannett’s local newspapers nationwide.
After years of experimentation with reducing home delivery, Gannett has taken the plunge. In 2008, the company started home delivery only three days a week. Its Journal reported on elderly readers reading obituaries while sipping their morning coffee. This move caused concern among funeral directors, who fear the loss of obituary notices as print delivery fades away. Although the company has promised an improved online experience, many readers remain concerned about lost obituaries.
USA Today’s plans to cut Saturdays in print
Gannett’s plans to eliminate Saturdays in print in August 2022 are not unprecedented. The Plain Dealer in Cleveland, for example, trimmed home delivery to three days a week years ago. The Tampa Bay Times has also lowered the number of days it prints daily. Gannett’s financial reports are opaque, but the paper’s revenues are $3 billion a year. Its print and digital advertising revenues are increasing, but their audience is decreasing.https://www.youtube.com/embed/tSDkff8CmN8